CIBJO - The World Jewellery Confederation
CIBJO is an international
confederation of national jewellery trade organizations. CIBJO's purpose is to
encourage harmonisation, promote international cooperation in the jewellery
industry, and to consider issues which concern the trade worldwide. Foremost
among these is to protect consumer confidence in the industry.
http://www.cibjo.org/
They have a free must read:
The Retailer's Guide to Marketing Diamond Jewellery
CIBJO’S “THE RETAILERS GUIDE TO DIAMOND JEWELLERY” LAUNCHED
15 March 2007 found at diamondintelligence.com
Jonathan Kendall, Vice President of the CIBJO Marketing and Education
Commission, has launched The Retailers Guide to Marketing Diamond Jewellery. The
launch of the guide demonstrates the Marketing and Education Commission’s
clear focus for 2007 – to support jewelry retailers by giving them the tools
to compete with the best of the luxury world.
The Retailers Guide to Marketing Diamond Jewellery will provide jewelry
retailers with a comprehensive guide on how they can get the most success in
marketing their business. The guide:
Provides practical and applicable ideas that will assist jewelry retailers in
marketing their jewelry store.
Provides detailed case studies detailing the practices of other jewelry
retailers.
Provides and demonstrates effective business tools to develop their
business.
“The launch of this guide marks an important step for CIBJO and in particular
the Marketing and Education Commission. When we met last year in Vancouver we
agreed we needed a sharper focus and to really deliver for our members. With The
Retailers Guide to Marketing Diamond Jewellery I am confident we have,”
explains Kendall.
In addition to launching the guide Kendall delivered a presentation that
acknowledges the challenges and pressures the jewelry industry is facing but
highlights the enormous opportunity jewelry has to compete with other luxury
goods. At the same time he called on the entire jewelry industry to provide
their input to drive jewelry forward as a sector.
“It is crucial that we work together as a sector to deliver even greater
retailing success over the coming years,” concludes Kendall.
free must read:
The Retailer's Guide to Marketing Diamond Jewellery
related: platinum the
element CIBJO
Precious Metals Commission to Produce 'Blue Book'
World Jewellery Confederation Diamonds
news
