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Vintage Diamond Engagement Rings

Kidney stones to gemstones, jeweler is downtown diamond engagement rings

Commentary by Mark L. Olson November 22, 2006 found at greeleytrib.com 


Jewelry is full of contradictions.

Diamonds are hard, love is soft. 
Affection is free, gems are not.

Keepsakes are kept, sweethearts may sour.

Carl Moore of Wm. Moore Jewelers in downtown Greeley is a contradiction, too.

Carl Moore is a man's man who has an elegant touch for delicate details. He is an accountant by trade who doesn't pinch pennies to satisfy his customers. And he's a collector of watches that were the most accurate in their day, but he pays no attention to time when crafting a pendant late at night.

Carl is a gem with many facets whom you should meet, and he would enjoy meeting you too. Why? "When customers come in, they're almost always in a good mood because they will be celebrating a special day or happy occasion with a loved one or special friend," Carl says.
Vintage Diamond Engagement Rings

Vintage Diamond Engagement Rings Recycled.

Carl says that 75 percent of his business is taking "a bag of jewelry and making something out of it." At any one time, he's working on 60 special projects -- and he absolutely loves it.

Betty Tointon, owner of Antiques at Lincoln Park, knows Carl's work firsthand. "I wanted to preserve my mother's wedding set and after Carl showed me a drawing of what he had in mind and then seeing the finished product, I was absolutely thrilled. It was such a wonderful surprise."

Carl took Betty's Vintage Diamond Engagement Rings and fashioned a heart-shaped pendant, which was divided in half, and united with a diamond from her mother's engagement ring. He also used a free-flowing line to create a subtle cross at the top of the heart, a cross Betty's father would have appreciated. He was a minister, a fact Carl discovered when he asked Betty about her parents. This inquisitiveness allowed Carl to use just the right touch on each of his creations.

The right touch, however, means satisfying some unusual requests. One customer requested a locket to house his kidney stones. And Carl has made several lockets to keep the ashes of loved ones. One pendant was formed using teeth from a customer's beloved dog.

Another source of pride is his railroad-grade pocket watches, one of the largest collections in the nation. The time pieces, made by Hamilton, were used to keep the trains running on time. In 1942, a Hamilton watch sold for $68. Today, Hamiltons fetch $4,500. Plus, the boxes the watches came in were made of Bakelite, a forerunner of plastic. They now sell for up to $3,500!

Carl is ready for the holiday season, and it should be a good one, according to the jewelry experts. Retail jewelers in America typically generate about one-third of their annual sales and up to 100 percent of their yearly profits during November and December. And this year, authorities say jewelry sales should be up 4 percent to 5 percent with expected total sales exceeding the $20 billion mark.

So while Carl may have a very happy financial season, he won't have it at the expense of dissatisfied customers -- that's not a contradiction, just superior customer service that glistens like a diamond.

Mark L. Olson is executive director of Greeley's Downtown Development Authority.

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