This site is recommended by Jewelry Television™  

diamond newsBuy the diamonds of your dreams ! 
  Sign up for the monthly Diamond Newsletter, to get the last Diamonds News.

Free Instant Access
!

subscribe
unsubscribe

For the last news visit Excellent Diamonds

Valentine diamonds is forever

credit: This text is part of a service of the Antwerp Facets News Service AFNS and awdc NEW YORK, USA 7 February 2006 

For the first time in five years, De Beers’s Diamond Trading Company is launching a national Valentine diamonds Day marketing campaign.

The integrated effort, via J. Walter Thompson, New York, includes print, radio, online on www.adiamondisforever.com  , and “street teams” in New York, Philadelphia and Chicago. Ads will appear in USA Today, the New York Times and Sports Illustrated.

"We are supporting Valentine's Day for the first time in five years to align with trade programs in the first quarter," said JWT representative Erin Johnson. "After learning that 70 percent of diamond right-hand rings are purchased as gifts, we decided to position them as gifts of love for the first time, to build awareness for them with men. Of course, many women will continue buying them for themselves. The product appeals to a huge range of consumers, from unconventional single women to traditional married women and everyone in between."

valentine diamondsThe campaign, which takes its inspiration from classic romance novels, will run during the two weeks leading up to Valentine's Day, with significant media focused during the key Valentine's Day rush, the last five days. 

Money figures are not being revealed, but during the two-week period, the Diamond Trading Company will spend 5 percent of its 2006 marketing budget.

The company spent $65 million through November last year and $71 million in 2004, according to Nielsen Monitor-Plus.

 

diamonds
Danny Diamonds News
Save & share this article
Share

Diamond cut tips and trends 
Find the perfect wedding band for diamond engagement ring

diamond website for sale

diamonds
Ross Simons 
fine jewelry since 1952
..

Bidz auctions  
Consumers love to win

Scientific Stauer Watches Jewelry

sun jewelry 
no one shines brighter

Danny Diamonds monthly newsletter.
Gossips & News 
Museum  jewelry 
Expert tips
Wholesale

Join
>> free novel H.G. Wells " The diamond maker"

subscribe
unsubscribe


diamonds

Articles in this section:
  Home
Up
Lost Diamonds
black diamond
Kimberley process
Diamonds children
diamond laundry
diamond 47th
jewelry fence
deadly diamond
diamond black market
diamonds jewelry gold
diamonds stolen Belgium
diamond switch
The Hope Diamond
diamond ethics
conflict diamonds
Eva Longoria Engagement Ring
Carat stick
nicole richie
dreams of Africa
open letter Africa diamonds
diamond cake
fun diamond jokes
celebrity jewellery
romancing the stone
cool diamonds
diamond dream shoes
idol diamonds
diamond ring foreclosure
diamonds skull
festival de cannes diamonds
diamonds weather news
Biggest Diamond
fallen diamonds
valentine diamonds
diamond returns
diamonds subprime
Van Cleef Arpels Oscars

diamonds
top tools :
Links to world federation of diamond bourses

site map site map url list diamond trends

diamonds
Diamonds book Store
The best books about Diamonds 

spring coupon= dhspring08

Who links
   
diamonds
Buy a diamond : 
Bidz | Diamond Free Ship | Ross-Simons|wholesale|Blue Nile|sun jewelry |matrix| Jewelry Television™ |sea of diamonds|diagio |Ultra| birth stones | pink emerald |Jewelry Television | Amazon Jewelry
diamonds
tips, books and more:

secrets of the gemtrade
ebay diamond auctions
 
Jewelry & Gems: Buying Guide
Engagement rings

How to buy a diamond

Google tools 

Amazon diamond Store

Contact Danny Diamonds

diamonds storeWhat Next ? Bookmark and Share Contact us

Your Ad Here diamonds store Contact us
Home ] Wholesale ] Jewelry ] engagement rings ] rings ] Diamond Travels ] Gossips ] Diamond advertising ] stolen diamonds ] Loose diamonds ] diamond dealers ] Diamond News ] diamonds newsletters ] Diamond Auctions ] site map ] diamond museums ] diamond necklaces ] webmaster ] Diamond questions ] Diamonds crime ] semi precious stones ] diamond music games ] Lab diamonds ] Diamond industry ] Conflict diamonds ] bijoux ] ring diamonds ] diamond-celebrity ] diamond books ] Diamond Mining ] Amazon Diamonds store ] Diamond trends ] men diamond ] famous diamonds ] diamonds class action ]
Ultra Diamonds Romance
Diamonds sells for less than you think.
Bidz diamond auction| Ross Simons   | Jewelry Television™ |