News 12 at 6, October 3, 2007 by Jeff Anderson KNOXVILLE found at wrdw.com News 12 at 6, October 3, 2007---

Jewelry TV doesn't necessarily operate the way you think a home shopping-type network would. There are no celebrity guests or designers hawking their products. Jewelry TV is about jewelry, gems and nothing else.

When you walk into their studios you notice that it's part sales presentation as you hear one anchor say "For the last hour of the show, the price tag is..."

And then you notice it's part expert advice as another anchor says "This is the highest gold price we've seen in 27 years."

But there is also some goofy fun as another host says "This chain ladies and gentlemen...chain, chain, chain..."
(breaking out into the chorus of the popular song by Aretha Franklin).

It's all adds up to become Jewelry Television. An up and coming network with, yes, 24 hours of jewelry for sale on TV. A recipe that's making this network a $500 million dollar company.

What's really going on here goes way beyond the lights, the cameras and what you see on tv. In fact there's a lot more to the situation than you'll ever see on air.

"Thanks for calling J-T-V." a call operator said.

To start with when you place an order, you're likely to get of the many operators in the Jewelry TV Call Center. As many 400 operators are can be on hand to handle the calls.

They need that many operators because they have a lot of product. The shipping center is filled with 50,000 different types of jewelry. Whether it's rings, pearls or gems; if you want it, they've got it.

And organization is the name of the game. When an order comes in, it has to be easy to find. If it's not, the phrase needle in a haystack comes to mind.

Once your order is picked up and boxed. It's auto-packaged.

"We can process 35,000 packages in one shift." said Shipping Manager Kathy Ormand.

But those orders wouldn't come in without show hosts like Scott Parker who take a hands-on approach to planning out each show for you.

"This is what I call a baseball bat deal. You can only get it in a dark alley with a baseball bat." Scott said while pointing out an impressive price on a piece of tanzanite.

"It takes about 6 hours to put together a show." said show planner Angela Wilson.

That means keeping an eye on what's happening in the jewelry and gem markets around the world. And telling you about it.
If there's something hot on the gem market, you'll know it.

"That's the magic of our network." Scott said.

Unlike many other home shopping-type networks, the hosts on jewelry television are truly experts in what they're talking about. Many have gone to school to learn about it and several have degrees in Gemology, or the study of gems.

That means you're getting a jewelry lesson included with your sales pitch. Not to mention a chance to buy some great jewelry.

Jewelry Television is on our sister station "My 12" every night from midnight to 7 am or you can watch it online at http://www.jewelrytelevision.com 

Jewelry Television is celebrating its 14th anniversary by providing special offers for its customer including 14 event-priced "host wishes," "top-of-the-hour" specials, plus items rated most popular by viewers. In addition, winners of a www.jtv.com "Birthday Wish Giveaway" will be granted their wishes and the winning designs in the network's 2007 Jewelry Design Contest will be revealed.

The eight-day promotion will run through Sunday.

Free shipping will continue to be offered on host wishes and customer choice items Tuesday and Wednesday and on all items Thursday through Sunday.

Jewelry Television, Knoxville, Tenn., is a home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. It airs live programming 24 hours a day, seven days a week

 Jewelry Television™

KNOXVILLE, Tenn., Sept. 10 /PRNewswire/ -- In conjunction with New York Fashion Week, Jewelry Television(TM) will debut its first-ever Fall Fashion Week September 10-14, showcasing the latest jewelry styles. Featured collections include Nature's Elements, Colors of Gold, Designer Drama, Designer Statements and Color Vibe.
"Jewelry Television is strengthening its presence in the fashion marketplace, keeping up with and setting seasonal trends. We are more than an on-air and online shopping portal. Our viewers consistently look to us for fashion inspiration, advice and our quality jewelry at unbelievable prices," explains Natalie Parman, Vice President of Merchandising.
The diverse jewelry collections to be featured during Fall Fashion Week cover the gamut in terms of styles and colors. For example, the Nature's Elements collection will showcase how nature influences fashion in a sophisticated way through gemstones like Tiger's Eye, Smoky Quartz and Turquoise. The Color Vibe collection is all about hue thanks to colorful gemstones and vibrant enhanced gold settings. Diamond Drama highlights the numerous colors of diamonds. Choose from red, blue, green, champagne, chocolate and even black and white diamond collections.

Fall Fashion Week features will be interspersed all week among regular Jewelry Television(TM) programming. Tune in to Jewelry Television(TM) or visit http://www.jtv.com/ to get inspired and shop for fall.

About Jewelry Television(TM)

Jewelry Television(TM) is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television(TM) airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households.

Industry experts host Jewelry Television(TM) programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television(TM) shows can be viewed live from http://www.jtv.com/, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

  http://www.jewelrytelevision.com 

Headquartered in Knoxville, Tenn., Jewelry Television(TM) acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce. Jewelry Television's revenues are approximately $470 million. In 2006, the East Tennessee Business Journal named Jewelry Television(TM) one of the best places to work and Business Tennessee magazine ranked it as one of the fastest growing privately held companies in the state. 
See a sample television movie at Jewelry Television coupon (TM)