Omaha, NE - They shine, they sparkle, they're a girls best friend.  Yes, we're talking about diamonds.

Tim Quass:  "We have a $99 quarter carat stud earrings.  They are a great value for $99.."

Tim Quass is regional manager at Helzberg Diamonds.  He's says it's crunch time.  Mother's Day is right around the corner.  Quass believes he can help you find a special gift for your special mom.

Mariah Carey engagement ring video and Helzberg diamonds Panda bears

 

"Jewelry is one of the most best gifts you can give to a mother because not only is it very special, but it's forever.  It never wears out or goes away.  Every time she puts it on she can remember why she got it."

Quass tells Action 3 News there are more than 250 pieces of jewelry in Helzberg Diamonds under $100.  Of course, there are also pieces like a two carat ring.  The ring sells for $12,000.  The store has something for every mom at every price.

"It's coming from the children or from the father of the children.  What we've seen is women appreciate those gifts a ton because it comes from the heart."

It's not just jewelry.  Helzberg Diamonds sells one of its more popular items on top of the case.  It's a panda bear.  Cute, cuddly and only $9.99.

Reported by Kerri Stowell, kstowell@action3news.com.