by Ellen Warren Shopping Adviser found February 7, 2008 at chicagotribune.com
It's hard to
work up the nerve to walk into a fancy store or a designer's showroom if
you're not sure there's anything in there you can afford.
And how do you know whether you're getting the genuine article and not fake
stones or low-grade metal?
With Valentine's Day just a week away -- one of the year's most popular
jewelry-giving occasions -- I'm here to give you some guidelines to help you
shop with confidence.
For starters, yes, even if you're on a budget there is high-quality jewelry
out there, priced for frugal buyers.
Even at the iconic Tiffany & Co. (tiffany.com) I found pearls, sterling
and some 18-karat gold items priced at $500 or below -- sometimes well below.
In her showroom overlooking Millennium Park (8 S. Michigan Ave., ellieco.com),
designer-gemologist Ellie Thompson has unique pieces set with gemstones priced
in the $200-$300 range. And department stores like Nordstrom (nordstrom.com)
and Macy's (macys.com) carry lines, especially in sterling silver, that are
well-made and well-designed at prices starting below $100 for designers such
as Illinois native Lois Hill.
To make sure you're getting the quality you want, there are some simple
precautions. Most important, buy from someone you trust.
"Do a little research. Talk to a friend -- or several friends" for
recommendations, says Helena Krodel, spokeswoman for the Jewelry Information
Center (JIC), a fine
jewelers' trade group. Also, check the Better Business Bureau (www.bbb.org).
With gold hitting record prices, you'll get more size and heft for your money
by sticking with sterling silver. Be sure to check that the silver piece is
stamped 925 (or .925) and gold with the number of carats (10, 14, 18k) -- and
both should be stamped with the manufacturer's mark.
Thompson says signs of "real care and consistency in manufacture"
include no pits or rough spots, firmly set stones and substantial clasps.
The only time I've gone wrong with a "fine jewelers" purchase is when
I stupidly violated the cardinal rule: "If it sounds too good to be true,
it probably is."
When I got bargains on a gold ring at an English antiques mart and a gold
bracelet at a Tijuana jewelry store, you can guess what happened. The
"gold" soon turned black and I realized I'd been had.
While I'd like to recommend an easy way to test for real gold and silver,
experts I talked to say it's not practical for the average consumer. The same
goes for small gemstones, which is why you should buy from a trustworthy
source.
A low price doesn't necessarily mean you're being duped. You can buy $99
diamond stud earrings set in real gold, but you'll likely be getting diamonds
that are small and heavily flawed in flimsy gold settings.
Designer Thompson offers solid advice when she tells her clients to think
about saving up a year or two of events and buying a single good piece of
jewelry to cover birthday, Mother's Day, anniversary and Christmas. Instead of
diamonds, rubies or emeralds, consider more affordable stones like citrines,
amethysts and pink sapphires.
No matter what the Tiffany piece you buy, it makes a wow presentation in its
suede pouch, nestled inside a signature blue box with a satin ribbon. And many
of the exclusive designer items by Paloma Picasso, Elsa Peretti and Frank
Gehry can be had for under $500.
Over the last decade, many designers and stores have been offering more
budget-minded pieces hoping to build long-term relationships with younger
clients who can move up to heavy gold and sizable diamonds as they -- and
their incomes -- grow up.
- - -
Five 'musts' of a jewelry wardrobe:
*Diamond stud earrings
*Strand of pearls
*Chandelier earrings
*A classic watch
*Hoop earrings
Source: Jewelry Information Center
- - -
Instead of diamonds, rubies, blue sapphires and emeralds, choose ...
Red: garnet
Pink: topaz, rose quartz, sapphire
White: pearls, moonstone
Blue: topaz, lapis lazuli, iolite
Purple: amethyst
Green: peridot, chalcedony
Yellow: citrine
Brown: topaz, labradorite
Source: Ellie Thompson, Jewelry Information Center
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shopellen@tribune.com
