Jewelry & Diamonds ..

Each quarter, an increasing number of Amazon.com's millions of customers are shopping the Amazon  Jewelry & Watches store, and now Amazon customers in the United Kingdom, Germany and Japan can too.

August 7, 2007 - With the recent launches of the Jewelry & Watches store on Amazon.co.uk, Amazon.de and Amazon.jp, international customers can now experience purchasing jewelry and watches online the Amazon way -- with ease and convenience, great selection and low prices.

Amazon Jewelry & Engagement rings

and Japan will too."

In addition to these new launches, Amazon.com's second quarter 2007 jewelry sales increased significantly with diamond sales increasing 260 percent, color gemstones sales increasing 169 percent and sterling silver sales increasing 107 percent. And with the addition of new brands such as Miss Sixty, Crislu and Sajen, Amazon.com's Jewelry & Watches store saw its most successful Mother's Day to date.

Amazon Watches

Women's watch sales increased 100 percent, citing top-selling brands such as Movado, Cartier, Omega, Tag Heuer, Baume Mercier and Invicta. Amazon.com's Watch store also expanded its brand selection by adding Avirex, Marc Ecko, Nautica, Elle, Penguin and Technomarine.

Amazon celebrate your anniversary with jewelry

Every piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps. A Learning Center provides buying guides for pearls, diamonds, precious metals, and watches.

Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists